Italy

In the pharmaceutical industry, the cornerstone of the relationship between a Company and a General Practitioner is represented by the organization of the medical-scientific information.
The Scientific Representative Organization is strictly in compliance to the regulations for Scientific Information (D. Leg.vo 219/06). To best meet the needs of a list that has been enriched with new products, the structure of the Scientific Representatives has gradually been reinforced.
In 1998, the Organization was comprised of 80 external Scientific Representatives and 7 Area Mangers. Today it counts 149 Scientific Representatives spread throughout the country and coordinated by 14 Area Managers and a Sales Director.